2016 air-conditioning cold years in the "days for the United States," the fulfillment, coupled with air-conditioning giants "warrior broken wrist" take the initiative to clear inventory, and finally beautiful ending. National Information Center, the latest data show that this year's air-conditioning line sales and sales were achieved in conjunction with 10.35 million units and 106.3 billion yuan, respectively, year on year increase of 4.36% and 2.47%, 2015 cold annual amount of double-drop haze finally dispersed The

Today, 2017 air-conditioning has been the beginning of the new cold, the current feedback is the channel manufacturers to play money in good condition, this year in previous years, air-conditioning business is eager to barter to the dealer, but now eager to cover short positions, indicating that the air conditioning industry after the successful clean-up inventory , Light battle into the healthy development of the fast lane.

Aspect 1

Air conditioning sales volume increased

Cold years perfect ending

Recently, Gree, the United States, high air-conditioning giant in an interview with reporters, said this year, the public for the United States, coupled with the upgrading of air conditioning and inventory to the effect of significant, "2016 cold years called the perfect ending.

In May this year, the air conditioning industry has also been a pessimistic atmosphere. But with the hot weather throughout the country in June, into the middle of July is into the "barbecue" mode, which "rely on the day to eat," the air conditioning industry is absolutely positive. Data show that the Northeast, East China, South China, Central China, northwest, southwest air conditioning sales have increased year on year; a secondary market and 34 market sales were up year on year growth, which three markets and four market growth is more obvious, Respectively, 9.53% and 19.27%, high temperature weather to further stimulate the three or four markets heavy volume.

It is understood that in June and July this year, air conditioning sales were achieved 5.28 million units and 5.82 million units, two months of sales and almost accounted for annual sales of 1/3 Prior to this, from August last year to May this year, the overall decline in air conditioning sales data, it can be said that 6,7 month sales of "anti-attack" is the key to the growth of air conditioning sales.

Aspect 2

Smart air conditioning into a bright spot

High-end share increase

2016 cold years, the major mainstream air-conditioning brand also increased the layout of the electricity business channel. According to the data provided by Zhongyikang, 2016 cold air sales on the line reached 8.5 million units, sales of 20.9 billion yuan, an increase of 85.2% and 85.4% respectively. Which Gree, the United States, Haier, Zhi Gao, Hisense and other air-conditioning brand sales and sales year on year increase in sales are very obvious.

In addition, many manufacturers have implemented the "upgrade product structure, expand the share of high-end models" strategy, enterprises focus on the introduction of high-end air-conditioning products in the function, energy efficiency, design, and many other have great enhancements and highlights. Especially more than 6,000 yuan of air-conditioning products, this year's market share from 2015 cold 10.46% to 15.45%.

Among them, intelligent air conditioning is a big bright spot. Data show that 2016 cold years, intelligent air conditioning sales and sales have achieved growth, the market accounted for 15.16% and 17.02% respectively. Is expected in the United States, Gree, Chi high mainstream air-conditioning business under the guidance of the domestic smart air-conditioning market will gradually heat up, accounting for the proportion of the overall air-conditioning market sales will accelerate. National Information Center, deputy director of information resources Cai Ying believes that intelligent air conditioning has become the inverter air conditioner after the domestic air conditioning industry and a new growth point, and began to fundamentally change the traditional manufacturing model of home appliances.

Aspect 3

Air conditioning giant initiative to cut production

Reduce inventory performance significantly

Air conditioning industry, there is a big victory is that in the cold year 2015 will also make air conditioning manufacturers "pressure mountain" inventory pressure, in 2016 cold years finally ablation.

Reporters learned that 2016 cold basically all the air-conditioning giants have taken a reasonable inventory strategy. Even if the last cold years due to carry a huge inventory and set off the industry price war Gree, this year is still taken to the inventory of "shock therapy." The chairman of the Group of the United States in April this year, an investor exchange meeting, said the decline in revenue should also resolutely clean up the inventory, and resolutely suppress the factory shipments, and resolutely to the production of T + 3 model transformation. In fact, these giants down an important means of inventory, that is, in the 2016 cold season production season.

According to an air conditioning business sales person in charge, this year in the entire sales work, the most important thing is to let the channel operators keep up with the policy and rhythm of the manufacturers, and actively engage in promotion, to help channel digest inventory, "actively follow the manufacturers policy channels "The inventory is not good this year," he said.

According to the industry online channel inventory monitoring, as of the end of July 2016, air conditioning industry channel inventory in 27 million units, the same period the stock nearly 37 million, down more than two percent.

Aspect 4

Store overtime to sell air conditioning

Order too many manufacturers to give up leave

Successful clean-up of inventory makes air-conditioning business 2017 new cold years to "light into battle." Reporters interview, including Gree, the United States, the high, Hisense Kelon, etc., including air-conditioning giants were informed that 2017 new cold years, compared with previous years, difficult to barter than the channel, air-conditioning business, but more anxious to catch up for the new year, The situation is quite good. "Store in July this year, the end of the cold holiday in early August, the results and overtime to sell air conditioning; and manufacturers should be in late August holiday, but also because the order row production and continue to stick to production positions." An air conditioning manufacturers High-level said.

Zhigao air conditioning an insider also said that the company is now a large row of production, employees are rushing production orders. This year in July Zhigao air conditioning early opening, regardless of channel replenishment or play money, opening effect is the best in recent years. TCL air conditioning stakeholders also said that this year there is no inventory burden, bold stocking, sales situation is clear. The opening of the meeting in July this year, but also because of the weather storms have been delayed.