As in the past, domestic consumption and technology upgrades, especially the 4K color TV price reduction and high-definition quality program source of the broad, 2K TV is gradually being marginalized, the LCD TV is out of the history stage, The

Recently, from a number of mainstream color TV brand manufacturers and channels to high-level collective said that due to domestic consumer upgrades and hardware products continue to enrich the content of the requirements for the quality of the consumer is getting higher and higher. In this situation, the high resolution of 4K TV began to universal popularity, especially in a second-tier cities, has become a color TV to buy the "standard", and 2K color TV will gradually withdraw from the market.

The so-called "4K TV" refers to the resolution of 3840 × 2160 pixel TV, its resolution is 4K TV 4 times, at this resolution, the consumer viewing experience as immersive. With the upstream 4K panel prices, 4K TV began to enter the era of rapid growth.

Suning Yun business group vice president, general manager of Shanghai Suning Fan Zhijun said that from the quality of view, because the 4K TV resolution is high, spot strong, and with many home appliance manufacturers force content, high-quality content also attract consumers to choose Better quality of color TV products.

This trend is also reflected in Suning's sales data. Suning 4K color TV sales accounted for 67%, while in a second-tier cities accounted for 80%, the Shanghai market this data in the second quarter of this year has reached 82%.

"From our first half of the development trend to determine, in a second-tier cities 4K TV and 2K TV room has opened the absolute gap advantage is expected in the third quarter this gap will be further widened, 2K products are gradually out of the market, especially one Second-tier cities of the store channel. "Fan Zhijun said.

In recent years, the major color TV manufacturers are well versed in "quality-oriented" business approach, their quality, driving the popularity of color TV technology, but also to 4K color TV prices closer to 2K TV prices.

Recently, Suning combined with many mainstream TV brand launched "4K price 2K price" initiative, to further promote the industry to high-definition, high-resolution universal access. Suning TV Festival from the launch of the key models of view, 55-inch smart color TV prices have fallen below 3,000 yuan, or even 4K color TV prices and 2K color TV prices, there have been "upside down" phenomenon, manufacturers in the promotion of promotional resources 4K product prices below 2K TV prices.

In the industry experts, with 4K color TV universal access, 2K color TV is gradually losing market competitiveness, not only low profits, and market sales are gradually shrinking, the major color TV manufacturers are also difficult to focus on 2K color TV to promote.

In addition to 4K TV more and more popular, in the consumer upgrade and upstream and downstream drive, the domestic TV product structure is further upgraded, large screen color TV more and more become the mainstream market. Data show that the first half of this year, 55-inch smart TV market share grew 10.1%, accounting for 21.8%, more than 32 inches to become the largest mainstream size.

According to Suning large data show that in the first half of 2016 Suning channels 60 inches and above TV sales accounted for 23% of the amount, an increase of 6%, 65 inches in this size section is the emergence of explosive growth, which also indicates that the living room Purchase standard into the "6" era.

In the Shanghai market, color TV large size, large-screen trend is more obvious. "Suning sales data from the beginning of last year, the second half of last year, Shanghai, more than 60-inch TV sales accounted for more than 25% in the second quarter of this trend is more obvious, reaching 35%." Fan Zhijun said.

Color TV enhance the size of the popularity of smart TV and have a close relationship. Dong Min, general manager of the intelligent display and digital entertainment business unit, said that China's smart TV penetration in 2016 will rise from 73% to 84%, which means that almost all this year, except 32 inches, almost all intelligent TV.

Experts said that smart TV has completely changed the function and pattern of television, the traditional TV is a passive watch program, and now the TV has become a living room intelligent terminal, interactive applications become the biggest feature. Based on the living room set of video on demand, handle games, somatosensory games, home theater, multi-screen interactive as one of the intelligent equipment, the future is bound to cover all TV products.

Shanghai Jia Jiahui Association Secretary-General Han Jianhua that color TV is always the domestic appliance industry to attract the eye of the iconic products. The current domestic color TV industry is moving in the big screen, high-definition, more rich direction of development. Among them, in the resolution has entered the 4K era. At present, the domestic color TV industry competition is basically "hardware + content" in the competition, the market consumer habits are changing. For color TV manufacturers and practitioners, the need to pay more attention to customer needs and user experience. (Reporter Gao Shaohua)